Digital Media Engagement and Cash Waqf Participation Among Generation Z: Examining the Mediating Role of Financial Literacy
Article Sidebar
Main Article Content
Abstract
The widening gap between the potential and actual realisation of cash waqf in Indonesia has prompted growing scholarly interest in understanding the behavioural determinants of waqf participation, particularly among younger demographics. This study investigates the extent to which social media content and cash waqf literacy independently and jointly influence the intention to contribute to cash waqf among Generation Z in Indonesia. Employing a quantitative research design, primary data were obtained from 201 Muslim respondents drawn through purposive sampling. The Structural Equation Modelling with Partial Least Squares (SEM-PLS) approach was applied to assess both direct and mediated relationships among the constructs. Findings reveal that social media content exerts a statistically significant and positive direct effect on both cash waqf literacy and the intention to pay cash waqf. Cash waqf literacy likewise demonstrates a significant positive influence on the intention to contribute. Importantly, cash waqf literacy partially mediates the relationship between social media content and the intention to pay cash waqf, confirming its dual role as both an outcome of digital media exposure and a driver of philanthropic intention. The study underscores the strategic importance of enhancing the quality and reach of social media content for waqf institutions, as improved digital communication is found to simultaneously raise awareness and stimulate behavioural intention among Generation Z. These findings contribute to the emerging literature on digital philanthropy and Islamic social finance by establishing an empirically grounded pathway from media consumption through financial literacy to charitable action.
Downloads
Article Details
Ainiyah, N. (2018). Remaja millenial dan media sosial: Media sosial sebagai media informasi pendidikan bagi remaja millenial. Jurnal Pendidikan Islam Indonesia, 2(2), 221–236. https://doi.org/10.35316/jpii.v2i2.76
Aliawati, D. (2020). Pengaruh pendapatan, tingkat pendidikan, dan akses media informasi terhadap minat masyarakat Muslim dalam berwakaf uang di Kota Jakarta Timur (Doctoral dissertation). UIN Syarif Hidayatullah Jakarta.
Andrini, R., & Zaki, M. (2023). Analisis pengelolaan wakaf melalui uang untuk meningkatkan kesejahteraan umat. Islamic Business and Finance, 4(2), 163. https://doi.org/10.24014/ibf.v4i2.22699
Annu, C. M. (2022). Berapa lama masyarakat global akses medsos setiap hari? Databoks Katadata. https://databoks.katadata.co.id
Arifin, I., Imansyah, R. T., & Okto, A. B. (2022). The influence of dakwah through social media toward student understanding of Islam. Digital Press Social Sciences and Humanities, 8, 00003. https://doi.org/10.29037/digitalpress.48416
Badan Wakaf Indonesia. (2020). Laporan indeks literasi wakaf nasional 2020. Badan Wakaf Indonesia.
Baskoroputra, G. F. (2019). Analisa tingkat literasi wakaf uang dan pengaruhnya pada persepsi wakaf uang: Studi kasus pada mahasiswa ekonomi Islam Universitas Brawijaya. Jurnal Ilmiah Mahasiswa FEB, 7(2), 3–4.
Beik, I. S. (2022). Memperkuat literasi wakaf. Badan Wakaf Indonesia. https://www.bwi.go.id/7934/2022/04/14/memperkuat-literasi-wakaf/
CNN Indonesia. (2023). Indonesia jadi negara paling dermawan di dunia untuk keenam kalinya. CNN Indonesia.
Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Routledge. https://doi.org/10.4324/9780203771587
Doni, & Lutfhi, F. (2023). Dampak media sosial terhadap perkembangan Baitulmaal Iltizam Indonesia Kota Pontianak. Prosiding Seminar Nasional Program Studi Ekonomi Islam, 1, 237–255.
Duwiyanti, R., & Fatah, D. A. (2022). Pengaruh media sosial dan keterlibatan organisasi terhadap literasi wakaf uang pada generasi Z: Studi kasus pada mahasiswa di DKI Jakarta. Prosiding Seminar Nasional Akuntansi PNJ.
Fatkhan, F., & Anwar, M. K. (2022). Pengaruh literasi dan pendapatan terhadap keputusan berwakaf uang melalui LKSPWU di Kota Surabaya. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 5(1), 141–149. https://doi.org/10.32670/fairvalue.v5i1.1904
Fauziah, S., & El Ayyubi, S. (2019). Faktor-faktor yang memengaruhi persepsi wakif terhadap wakaf uang di Kota Bogor. Al-Muzara'ah, 7(1), 19–31. https://doi.org/10.29244/jam.7.1.19-31
Febrian, A. (2024). Dari potensi Rp 180 triliun, wakaf uang baru terkumpul Rp 2.23 triliun. Kontan.co.id.
Garson, G. D. (2016). Partial least squares: Regression and structural equation models. Statistical Associates Publishers.
Ghozali, I., & Latan, H. (2015). Partial least squares: Konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Badan Penerbit Universitas Diponegoro.
Hair, J. F., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) using R. Springer. https://doi.org/10.1007/978-3-030-80519-7
Hakiki, M. F., Asrofi, M., & Julendra, A. K. M. (2020). Waqf edumedia: Social media as a means of developing waqf literacy in Indonesia. JIES: Journal of Islamic Economics Scholar, 1(2), 228–238. https://doi.org/10.14421/jies.2020.1.2.%25p
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319. https://doi.org/10.1108/S1474-7979(2009)0000020014
Hidayatullah, M. S., & Mujakir. (2022). Pengaruh literasi dan tingkat religiusitas terhadap minat berwakaf uang: Studi kasus masyarakat Kabupaten Bima. Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam, 15(2), 61–77.
Husniyah, P. Z. (2019). Literasi wakaf pada masyarakat untuk memunculkan minat berwakaf (Undergraduate thesis). UIN Sunan Ampel Surabaya.
Ismawati, Y., & Anwar, M. K. (2019). Pengaruh persepsi masyarakat tentang wakaf uang terhadap minat berwakaf uang di Kota Surabaya. Jurnal Ekonomi Islam, 2(3), 129–138.
Mahdi, M. I. (2022). Pengguna media sosial di Indonesia capai 191 juta pada 2022. Data Indonesia.
Najmudin, N., Atiah, I. N., & Sujai, S. (2022). Minat milenial Kota Serang dalam berwakaf uang melalui platform digital di masa new normal. Syi'ar Iqtishadi: Journal of Islamic Economics, Finance and Banking, 6(2), 183. https://doi.org/10.35448/jiec.v6i2.17737
Napitupulu, R. M., Harahap, H. H., & Simamora, A. M. S. (2021). Waqf literacy of Generation Z in Indonesia. Review of Islamic Economics and Finance, 4(1), 11–22. https://doi.org/10.17509/rief.v4i1.34050
Nisa', K., & Anwar, M. K. (2019). Hubungan pendapatan dan sikap masyarakat Muslim Kecamatan Semampir Surabaya dengan minat membayar wakaf uang. Jurnal Ekonomi Islam, 2(2), 136–148.
Ningsih, W. (2021). Pengaruh media sosial LAZISMU terhadap minat masyarakat menjadi muzakki di LAZISMU Kota Medan (Undergraduate thesis). Universitas Muhammadiyah Sumatera Utara.
Oktaviani, D. (2019). Pengaruh media sosial terhadap gaya hidup mahasiswa IAIN Metro (Undergraduate thesis). IAIN Metro.
Paksi, G. M. (2021). Wakaf tak terbatas 3M: Masjid, madrasah, makam. Badan Wakaf Indonesia. https://www.bwi.go.id
Pratiwi, N. K. (2017). Pengaruh tingkat pendidikan, perhatian orang tua, dan minat belajar siswa terhadap prestasi belajar bahasa Indonesia siswa SMK Kesehatan di Kota Tangerang. Pujangga, 1(2). https://doi.org/10.47313/pujangga.v1i2.320
Qurrata, V. A., Seprillina, L., Narmaditya, B. S., & Hussain, N. E. (2020). Media promotion, Islamic religiosity and Muslim community perception towards charitable giving of cash waqf. International Journal of Monetary Economics and Finance, 13(3), 296–305. https://doi.org/10.1504/IJMEF.2020.108825
Rasela, F. (2022). Pengaruh literasi wakaf terhadap minat mahasiswa berwakaf pada Forum Wakaf Mahasiswa Indonesia. Jurnal Riset Perbankan Syariah, 1(1), 67–74. https://doi.org/10.29313/jrps.v1i1.969
Republik Indonesia. (2004). Undang-Undang Nomor 41 Tahun 2004 tentang Wakaf.
Riduwan, & Sunarto. (2014). Pengantar statistik untuk penelitian sosial ekonomi, komunikasi, dan bisnis. Alfabeta.
Rozalinda, R. R., Mardiah, N., & Pratama, C. (2023). The effect of cash waqf literacy on cash waqf decision with interest in waqf as a mediating variable. EKONOMIKA SYARIAH: Journal of Economic Studies, 7(2), 166. https://doi.org/10.30983/es.v7i2.7535
SIWAK KEMENAG. (2023). Data tanah wakaf 2023. Kementerian Agama Republik Indonesia. https://siwak.kemenag.go.id
Sugiyono. (2012). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
Sulistiani, S. L., Mulyadi, D., & Gumilar, A. S. (2021). Literasi wakaf melalui media sosial untuk meningkatkan kesadaran berwakaf pada masa pandemi Covid-19. Jurnal Ilmiah Ekonomi Islam, 7(03), 1551–1560. http://dx.doi.org/10.29040/jiei.v7i3.3031
Triastuti, E., Prabowo, D. A. I., & Nurul, A. (2017). Kajian dampak media sosial bagi anak dan remaja. Pusat Kajian Komunikasi, FISIP Universitas Indonesia.
Witjaksono, B. (2019). Fundraising wakaf uang melalui perbankan syariah. Loka Media.
Wiradiputra, F. A., & Brahmanto, E. (2016). Analisis persepsi wisatawan mengenai penurunan kualitas daya tarik wisata terhadap minat berkunjung. Jurnal Pariwisata, 3(2), 129–137. https://doi.org/10.31294/par.v3i2.1561
Yulianti, D. (2021). Pengaruh pengetahuan, tingkat pendapatan, dan tingkat pendidikan terhadap minat masyarakat berwakaf uang. Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam, 13(2), 125–148. https://doi.org/10.47411/alawqaf.v13i2.131
Zulkiflee, N., Wahid, H., & Ahmad, S. (2015). Kesedaran terhadap wakaf tunai: Kajian di Besut, Terengganu. E-Prosiding Seminar Fiqh Semasa (SeFis) 2015.